Every digital marketer thinks he is doing great content marketing, but very few understand its true depth. Blogs were the first social channel but just writing a blog is not enough. You need to follow social content marketing strategies to promote those blogs so you can increase website traffic, leads, clientele, and ROI.
This article briefly discusses the right approach to utilize social content marketing and the four most important things most digital marketers overlook.
Pick Your Battles Small
Unless you have a significant online following and authority, you shouldn’t try to compete with strong competitors. There are many free and paid keyword research tools that would show you an estimated search volume, competitors, and online authority of those competitors.
Start with topics and keywords that are easy for you and new for your audience. This will get you better exposure on social media platforms as well as search engines.
Create Audience Personas First
Social content marketing revolves around the target audience. For that, it’s important that you learn as much about them as possible and create buyer’s personas to record that information. You should know things like their geographical locations, spending capacity, and interests to attract and engage them.
You may be able to reach out to your audience through paid advertisement and guest blogging, but you will fail to convey the right message if your content wasn’t planned.
Tailor Content for Each Platform
Although we only hear about a few social media websites, there are nearly a hundred of them that every digital marketing professional should know. While it’s not necessary to use all of them, it’s important that you work smart on the ones you do utilize. You need to keep studying the user behavior on each platform and create content that would engage them.
Keep track of the posts that get the most response and follow those practices. You will also get a better conversion rate if you plan content after studying the trends, content format, purpose, and usage mindset of each platform.
Don’t Just Give Away Great Content
While there is no denying the benefits of guest posting, you shouldn’t just give away your masterpieces to another website. You won’t have control over how they will use your content, how long they will keep it, and if it will be promoted the right way. Most platforms won’t allow you to add a call-to-action with lead generation form in your article.
A better approach is to create great content that you feel shouldn’t be just given to someone else for free and publish it on your own website. Create a summary of that article and use it as a guest post to attract traffic back to your website.