Even when you are getting thousands of daily visitors on your website, you will most likely only be able to retain a small proportion of them. Some of these visitors will bounce instantly because your website might not have a good enough loading time. Some won’t be impressed by the user interface, and the others will simply not find your content useful. If you want to succeed in the online world, you will have to ensure that you are retaining the maximum number of visitors. And for that, you will have to pay close attention to every stage of the funnel. Let’s have a look at a few of the basic tips that will help improve the conversion rate of your website.
Improve the User Interface
Having an excellent website user interface helps retain more visitors, which not only improves SERP rankings but helps gain more leads as well. You need to make sure that the user interface of your website is simple and easy to use. Do not add anything complex and use concise sentences to explain your product or service. Use the right font colors and stay consistent with it; adding too many colors on one page won’t do you any favors. Also, you should only have one call to action button on your homepage as they can confuse the visitor, forcing them to leave the website. You should also make sure that all your pages are linked the right way. Hire an SEO analyst who can check that both internal and external links are planned and used properly on your website. You do not want a customer to leave your website just because one of the links was not working.
With the help of A/B testing, you can figure out what is working best for your website. You need to come up with a couple of planned variations of your landing page. Once you have tested it on a good number of users, you can compare the results on Google Analytics and see for yourself which interface, content, and call-to-actions convert more leads.
Adding testimonials on your website is also an excellent idea to improve the conversion rate. Whenever people are looking for a product or service, they are looking for social proof as well. There are several ways of adding testimonials on your website. Most websites usually add quotes with the name of the person, but it is recommended to post video testimonials if you can get them from your customers. You should also run a giveaway on social media where you can ask your customers to send testimonials for a free coupon or discount.
Customized Landing Pages
Every good SEO specialist will recommend you to build separate landing pages for all of your services. Because it not only helps you convert visitors into leads, but it will also help you improve your rankings indirectly. So make sure you have a customized landing page for all major services and products on your website.