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So, you’ve heard all about the recent SEO trends this 2020.
From where things seem to be heading, SEO is just about a crucial part of any business strategy, especially if you are new to the playing field. It has the capability to help your brand’s website achieve your coveted online presence and help you keep that spot in the ranks as well.
But while SEO is making a name for itself and attracting more and more companies, the truth is that not everyone is capable of executing fool proof SEO strategies.
Enter the SEO analyst.
You may have a certain target audience in mind and you’re in need of means to attract them. Or maybe you are after increasing user engagement when it comes to your website’s visitors. Perhaps you need help with an e-commerce SEO concern or need guidance on Etsy SEO matters.
As a diligently-trained and highly-experienced SEO professional, an SEO analyst can perform these and several other tasks for you, all of which are aimed at ultimately achieving your SEO goals. In a nutshell, these tasks can be grouped into three main categories:
Competitive and comprehensive website analysis
Before anything else, your hired SEO analyst can conduct a thorough analysis of your website to look for SEO-related aspects that need to be addressed.
This step includes helping you crunch the numbers and analyze data that you have gathered from readily-available and useful tools like Google Analytics. They look at the numbers and interpret charts and tables that may otherwise seem like just a bunch of overwhelming figures.
Things like the demographics of your site visitors, how frequent they visit the website, and how long do they browse each page before jumping to another, are carefully examined and scrutinized by your analystto get a clear picture of how your website is performing.
They can look at your site’s overall mapping structure and content as well as the web design to see if there are any issues that affect your search engine rankings. From here on, the SEO specialist will be able to formulate an action plan to help you achieve your SEO goals.
SEO strategy implementation
After checking out your site’s framework and SEO standing, the next step is to implement the strategies that your hired SEO professional has in mind to get things rolling.
Say, for example, it has been identified that your website needs attention when it comes to back links. Specifically, it has a problem with dubious and malicious sites that link back to your business’ website. Definitely, you do not need a lecture on SEO for dummies to know that associating with these sites can harm your SEO performance. As a response, your SEO specialist can present sound solutions to resolve these spammy backlinks, such as using the Google disavow tool correctly.
Similarly, if the concern is all about the lack of good backlinks that affect your website’s online authority, your in-house analyst can help you implement strategies done by any other link building company to ensure effective link building.
On the other hand, if keywords are at the core of your desired SEO goal, then an SEO analyst can help you execute the appropriate strategy. From researching keywords that are perfect for your niche, narrowing down your target and specific keywords, to formulating long-tail keywords for the growing number of voice search users, these SEO jobs and responsibilities all fall under the scope of an SEO analyst job description.
Content planning and creation are also part of the SEO strategies that these analysts can do for you. Based on your site’s current traffic and metrics, the analyst you hire for SEO purposescan devise and implement the best content changes and additions for your site to be as appealing and engaging to the users that frequent your site’s pages. This can be done either by generating fresh content (such as newly-researched and high-quality articles) or through repurposing and updating the existing content you have on your pages.
Results analysis and subsequent modification
Once the devised SEO strategies have been implemented, it all goes back to data analysis. This time, reports are generated and compared to the benchmark data from the initially-conducted website audit and analysis. Things that have been tracked and monitored such as organic traffic, conversion rates, and even bounce rate analytics all form part of this stage in an analyst’s role in your overall SEO strategy.
If there are still areas for improvement, or there are gaps that need to be identified and bridged for better SEO ranking, your hired analyst can devise the necessary steps for improvement and issue resolution.
In the same manner, an SEO analyst can also modify existing SEO strategies that you have in place, in response to changes in the algorithm and other relevant updates that may arise during your SEO campaign.
For example, in the light of page loading time being categorized as a ranking factor by search engine giant Google, speed matters now come into the spotlight. As such, the analyst will do all necessary technical and on-page modifications to ensure efficient site optimization.
In conclusion, there are three main things that an SEO analyst can do for you. A competent analyst can help you when it comes to analyzing and auditing your website for SEO purposes. Subsequently, the same SEO specialist can implement effective SEO strategies and make the necessary adjustments based on results and monitored data.
Here at One SEO, we do that and more to help you with your site optimization needs. With years of quality work founded on ethical SEO techniques, our team of SEO professionals can help your website rank better and land a higher spot at the search engine results pages.
Now, it does not matter whether you are an entrepreneur with a newly-created website, or your company needs a boost when it comes to your brand’s website rankings, One SEO can help you achieve your SEO goals and expand your business with effective search engine optimization.
At One SEO, we are experts in search engine optimization, and we can help your website rank better on search engine results. Contact us today to learn more about how SEO can improve your business!