So, you’ve had a shop on Etsy for a while now.
You have a catchy shop name and you have diligently created a standard product listing. Yet, still, you’re wondering why, despite all your efforts to put the spotlight on your products, your shop and its products fall short in the famous e-commerce platform’s search results.
What else could possibly be missing?
If you ask a professional SEO analyst, getting on the good side of Etsy boils down to search engine optimization (SEO).
A good and reliable SEO specialist can attest to the benefits of SEO. This is why almost any SEO analyst you encounter will tell you that SEO is a must for small businesses. SEO, in a nutshell, makes it possible for more users to click on a link that leads to your shop by making it easy for customers to find you. In other words, SEO helps you improve your shop’s online presence.
And let’s face it, the lifeline of your business is your customers. So, since SEO is all about bringing in the customers towards your shop’s way, you have better chances of having a viable business lifeline if you knew everything you needed to know about Etsy SEO.
Etsy Search and SEO
But before you look for Etsy SEO tactics and techniques to apply on your shop’s account and product listing, you first need to have at least a basic understanding of what SEO for an Etsy website is and how it works.
Similar to search engine platforms like Google, Yahoo!, Bing, and many others, Etsy search is powered by its own set of rules called an algorithm. And if you’ve come across articles and online tips (read: SEO for dummies), you’ll know that the state of SEO effectivity largely depends on the algorithm embedded (and constantly updated) for each platform.
Basically, Etsy search works like a search engine platform. It responds to each member’s search query and serves up what is needed. After they hit the search button, it is up to the algorithm to find the exact and relevant matches that fit the user’s needs. And if your shop falls into one or both categories, you get increased traffic and a potential sale.
Strategies for Etsy SEO
So, how exactly do you start improving your SEO game in Etsy and begin hitting your goals this 2019? Here’s what you need to know:
· You can top the results with your listing title.
Those 140-characters made out of words that buyers see in the search results page are there for a reason. They actually help your shop when it comes to Etsy searchresultsmatters. As one of the factors in Etsy’s search placement, your listing title is among the places where algorithm looks at to find a match to the user’s query. If your product’s listing fits what the user is searching for, your product turns up in the results page.
When it comes to SEO for Etsy, you can leverage your listing title by adding clear and descriptive words about your product. Make it as short as possible but, whenever possible, start your listing title with the keywords you want to rank for. Also, remember that you are trying to get the attention of your target customers. So, it would benefit your shop more if you wrote your listing title descriptions with humans in mind (and not the Etsy search algorithm).
· You can rank up with the right tags.
In Etsy, the basis of the placement of your products in the search results is not only limited to the listing title. Just like how a link building company would advise their clients about the importance of tags for SEO, Etsy also urges their sellers to make use of the descriptive tags in your listing details.
There are 13 tags allowed per item listing, which means you get up to 13 more chances of becoming the right and relevant match for a customer’s search. Whenever possible, maximize all 13 tags in each listing of your Etsy shop products to use it to your SEO advantage. Use multi-word phrases instead of single-word tags. After all, you are allowed to use a max of up to 20 characters in each tag, so you can use longer word combinations instead of multiple single word ones. Also, opt to use specific and long-tail keywords in your tags to further create a distinction for your products.
· You can attract more traffic with categories and attributes.
Aside from listing titles and the corresponding tags, your products on Etsy are also found on Etsy search by means of the categories chosen and attributes that you have provided for each item.
The number and kind of attributes available to each item are dependent on the category and subcategory that you choose for your product. And to get better Etsy search placement, make sure you choose the most relevant category for your listed product. It also helps to make accurate attribute descriptions (i.e. color, occasion, size, etc) so you can provide your customers with the exact information about the product they are about to purchase.
Similarly, make sure that your chosen categories and attributes are not used as separate tags For example, you used the color yellow as a tag when you can readily input it as your product attribute. As much as possible, you want to make your title, tags, categories, and attributes work hand in hand to make your products’ search placement ranking as high as possible.
All in all, SEO for e-commerce websites like Etsy boosts your business’ chances of attracting more customers and increasing sales. With Etsy, the platform itself has provided you with the fields to fill out to make your shop and your products compete in its algorithm-controlled search placement. By including your target keywords in your listing title and in the corresponding tags, you increase the likelihood of matching a customer’s item search. Similarly, using the categories and attributes strategically can make sure your products and your shop stand out from the crowd.