Writing a blog for someone else’s website as a guest is called Guest Blogging or Guest Posting.
It requires you to write a blog that would interest your target audience and reach out to bloggers of relevant niche who would be willing to publish it on their website. This process requires a lot of effort and can take weeks to execute successfully. That’s why most businesses choose to acquire guest blogging services of a link building company.
Some of you might wonder, why would you write a useful piece of content and then publish it on a site that’s not yours? The answer is simple: to promote your online business or cause. Guest blogging is a content marketing technique that allows you to reach new prospects and also get some SEO benefits in the form of Backlinks. In this blog post, I’ve discussed nine ways a guest blogging service can help your business grow.
Increase Website Traffic
There are many ways to increase website traffic; guest blogging can be an effective one. You don’t need to worry about the ranking of your guest post. It’s the job of the publisher to bring traffic to his website. Every person that visited and liked your post is likely to visit your site as well. It all depends on how well you have delivered your message.
You should, of course, choose publishers who get a lot of visitors and are relevant to your niche. Their traffic would be more close to your audience persona, and you will get a better click-through rate.
Spread Brand Awareness
A business has to make itself known before it can operate in the market. People feel more comfortable with familiar names, especially when it comes to business. Becoming a strong trustworthy brand has many perks, but it can take years to build. Many companies start brand-building practices before they begin offering their services or products.
Guest blogging is a useful technique followed by digital marketers to let the market and prospects know that your business exists. The guest post is focused on providing value to the reader, but you also promote your business and services using a subtle approach.
Be Recognized as an Authority
A guest post should include useful information and tips that readers can’t find anywhere else on the internet. That post will create an image of you and/or your business in the minds of the readers.
They will see you as an authority figure in the industry if your article provides value. Biggest of the influencers like Neil Patel have built their name through guest posting.
On the other hand, it may damage your brand’s image if you use misleading, outdated, or incorrect information in your article. Make sure you acquire professional writing services from the number one SEO company in town to show an authority image in guest posts.
Get More Leads
As the traffic you get from a guest post is coming from a relevant source, it is more likely to convert. A content marketing plan plays a great role here. You can expect your conversion rate to go high if you wrote the guest blog according to a strategy and have designed a convincing landing page.
The only thing that can ruin the conversion rate here is a misleading link. Make sure the reader knows where the link will take him and what his next action should be. You can further increase the conversion rate of your website using techniques like Content Upgrade.
Strengthen Backlink Profile
The publisher will allow you to put at least one link to your website in the guest post. The link could be somewhere in the article or author bio section. Depending on the domain authority of the publisher, that link will strengthen the SEO and backlink profile of your website.
Online competition is becoming increasingly fierce and digital marketing can’t survive without SEO. A backlink acquired through guest posting is the safest and most effective SEO practice. It will significantly enhance the authority of your site if you can manage to publish a post on an authority site of your field.
Accelerate in Sales Funnel
If you have planned your digital marketing campaigns, you probably know how difficult it is to follow the sales funnel. Guest blogging cuts a few stages of effort for you. If you are publishing the post on the right site, the reader might already be connected to your industry. There is also the chance that he is already aware of the issue and is looking for a solution. This way, the visitor would have already passed a few stages and would be almost ready to convert to lead when he visits your website.
Learn from the User Data
Blogs make it possible to connect with your visitors. You can engage them in the comment section, and you also get to record user behavior through analytics. These help you understand your target audience, their needs, interests, and expectations. In this content-driven field, all your decisions should be based on data to get maximum return on investment. Guest blogging allows you to collect data about your audience from a source other than your own website.
Target a New Audience
Through guest posting, you get to reach an entirely new audience that probably didn’t know you existed. It will, of course, increase brand awareness, but also helps you make new customers. The traffic of your website and followers you might have on social media are already a part of your audience. By going to other relevant platforms, you get to expand that circle of audience.
More Social Media Shares
Every social media share of your post is a brand mention for you. Moreover, you get more traffic and leads from those shares. To get maximum shares, you have to do two things: create shareworthy content, choose publishers with high social media activity. This can also help you grow your own social media following. Many SEO specialists promote their guest posts as a subtle approach to increase brand awareness and create an authority figure.