Search engine optimization
Small business SEO services and SEO services overall have been gaining more and more popularity throughout the recent years, that is it no longer possible to ignore SEO for your business. What ever industry you might be operating in, hiring an SEO analyst or a link building company to perform off-site as well as on-site SEO is now, more than ever, a must for your business’ growth. SEO, an acronym for search engine optimization -for those of you who are not too familiar with it- refers to the process of optimizing your website’s visibility on search engines such as Google and Yahoo. The higher you rank on Google for instance, the better your SEO metrics most probably are. If your website is not showing up in relevant search results, then you might be lagging behind and not properly working on your website’s local SEO. Ignoring search engine optimization is becoming more and more of a problem, especially if your business operates in certain specific industries. Here are the businesses that are most impacted and thus the most in need of SEO as well as local SEO around the world:
- Startups & small businesses
- Online service companies
- Medical businesses & companies
- Legal businesses
- Maintenance companies
- Bars & restaurants
- Other niche companies
These types of companies obtain the most results from local SEO. If your business is in one of the aforementioned categories, then one main question you may be asking yourself is the following:
What is SEO and how can it improve my website’s Google visibility?
I wish the answer to the aforementioned question was easy, but the truth of the matter is that it’s not the case. Search engine optimization is a complex process and one that requires your time and attention. Thankfully though, SEO is still an emerging concept, one that not a lot of businesses have yet caught up with, even those that operate in the aforementioned 7 categories. What this means is that it is easier for businesses to improve their search engine optimization.
Where to get started in terms of SEO?
If you’re willing and in need of improving your website’s SEO on search engines such as Google.com, here are the steps to perform in order to move forward:
Choose which SEO services to outsource to an SEO company or Analyst
Choose which SEO services to outsource to an SEO company or SEO specialist and which to perform yourself as a business. There are some aspects of SEO that your business and/or team can perform without the need of a 3rd party SEO company. For instance, there are some aspects of On-Page SEO that your team can easily perform without the need of hiring a professional SEO Analyst or company. This can include using the right kind of tags in your website as well as putting together SEO-optimized content for your website.
Search for and compare various SEO companies
When assessing SEO companies, ask to see case studies and examples. Ask about the time and return on investment that you will obtain. You should know that reputable SEO companies cannot always accurately predict the time frame as well, the total cost of SEO for your business as well as specific search engine ranking results. This is because there are a lot of factors affecting SEO that might not be in the hands of the SEO company you choose to work with, such as the parts of SEO that you choose to handle as a company yourself, or else previous spam scores and penalties, or else a bad domain names or the non-existence of a blog and several other factors.
Choose an SEO company
After assessing several SEO / digital marketing companies, choose an SEO company that you feel comfortable working with and that fits the specific needs of your business. Always choose quality over a cheap bargain because hiring a cheap digital marketing agency or a cheap SEO company can be very dangerous for your business as a lot of professionals will use black-hat method to rank your website higher on Google, only to see your search engine rankings quickly drop after a few months, or even worse, get penalized or even black-listed on certain search engines.
To put it in a nutshell, hiring an SEO company can be a daunting task, especially in countries such as Lebanon where Search engine optimization is still a relatively new concept compared to other countries, and where the experience level of Lebanese businesses and SEO professionals might not be what you expect. One thing to keep in mind is not to go for quick schemes and price bargains because there is no cheap and easy way to perform white-hat SEO, always keep that in mind!