The goal of this short guide is to help you attract the best and the most qualified SEO candidates to meet all your marketing department’s needs. If you plan on finding and hiring the number one SEO company out there, then this guide will serve you as well.
What does SEO stand for?
In a nutshell, SEO or search engine optimization is a collection of practices used for acquiring website traffic and search engine rankings organically. The term organic refers to methods that don’t involve paying for ads also known as Pay-per-click (this is one of the common paid methods for acquiring traffic).
Know that within SEO, you get a variety of strategies and methods to accomplish those aforementioned goals. Some or a combination of few could be more effective than others. It all depends on the nature of your website, areas of service, target demographics, etc.
Essentially a link building company would device website content around certain target keywords ideal to your industry. Their tasks further extend into maintaining an ongoing and strong presence across all relevant social media channels.
The thing that makes SEO tricky though is that the strategies, guidelines, and Google algorithms that control the efficiency of those practices are constantly changing. That means you have to remain proactive, on your toes, and change your SEO gears with those changing trends/guidelines. That’s why it’s important to hire the number one SEO Company in your area since a layman may not remain aware of that constantly changing landscape.
What is an SEO analyst?
An SEO Analyst would primarily be responsible for overlooking and maintaining the overall health of your site’s SEO. Their job is to keep the site informative and readily available for everyone including audiences, search engines, and related businesses. They are also responsible for driving quality and relevant audience towards the company’s site and make sure the company/site can hold a good reputation.
Key Functional Areas and Responsibilities of an SEO Analyst
- Keep business objectives in mind and accordingly perform keyword research to best optimize the existing content (if any) and also discover new opportunities for improvement.
- Conduct on-site and off-site SEO as well as competitor analysis
- Guide writers and content teams to produce SEO-friendly content
- Receive SEO quotes from bloggers to publish guest blogs.
- Provide recommendations all the while taking care of the structure and elements of a website and its web pages.
- Offer recommendations and strategies for content creation/development in alignment with SEO goals both keyword-specific and general.
- Administer SEO programs such as XML sitemap issues, webmaster tools, shopping feed for e-commerce sites, etc. for diagnostic/reporting purposes.
- Create and promote marketing content across social media platforms for promotional as well as educational purposes. This can include customer video briefing, blog posts, case studies, customer reviews, etc.
- Implement link building strategies in compliance with client SEO goals
- Help develop and execute content strategies through social communities to meet SEO goals
- Stay updated with the latest trends related to SEO, social media, and new developments in general in the online marketing industry.
- Regularly monitor web analytics reports and derive meaningful conclusions and suggestions
- Research/administer social media tools to support new/ongoing social media strategies
- Regularly evaluate/monitor search performances across leading search channels as well as evaluate those search results
- Manage project development and related results all the while communicating with teams
- Work with other key team members in the accomplishment of client goals
Professional Competencies to look for in number one SEO Company
- Promising case studies and customer reviews to establish their authenticity and competence
- A passion for internet marketing and SEO practices
- A knack for identifying and resolving problems (solution-oriented approach)
- Ability to think creatively and outside of the box
- Attention to detail and ability to meet deadlines in an often driven and challenging atmosphere
- Ability to write down and convey thoughts and suggestions in a clear and articulate manner
- Excellent analytical, project management, time-management, and team-management skills.
Qualifications and Professional Skills to Look for in an SEO expert
- 1-2 years of hands-on experience in SEO (Search Engine Optimization) and SEM (Search Engine Marketing)
- Proficiency in Word, PowerPoint, and MS Excel
- Experience with using different web analytic tools for producing website analysis including GA (Google Analytics) and any other internal reporting tool
- Proficiency in using keyword research tools like Keyword Discovery, WordTracker, and Google
- Proficiency in various CMS and content management environments such as WordPress
- Preferred: Knowledge of CSS/HTML and web administration
- Preferred: BS/BA degree
- Company provided laptop
- Competitive salary along with performance incentive
- Dental/medical insurance post 60 days of employment
- Opportunities to advance SEO career
- Sick days and paid vacations
Types of SEO
- Google SEO
- Bing SEO
- Yahoo SEO
- Etsy SEO
- Social Media Optimization (SMO)
- YouTube SEO
Should you hire an SEO analyst?
Right now, almost all companies, businesses, and startups need some degree of SEO performed. Search Engine Optimization even today remains a mystery topic for many businesses. That’s why almost every one of those would feel the need to hire an SEO Company at some point on another. Any business that relies heavily on the web search for bringing in customers should not think twice before getting SEO Quotes and hiring an SEO expert.
E-commerce sites in particular need to make extensive use of SEO since their entire business is reliant almost solely on web queries.
To answer the question of whether or not a business should invest in SEO, the answer should be – YES.
SEO, SMM, and SMO can be ongoing practices. So, depending on the nature of your business and how long you plan on being in the online game – do try your hands on SEO and see where you head from there.