Search Engine Optimization or SEO is something that you shouldn’t miss out on, irrespective of whether you are an established business or a startup. Startups suffer from budget constraints, so it is always smart to budget your SEO requirements and plan ahead of time. SEO is a vital component of digital marketing and branding for your business that you simply cannot do without in this modern era.
If you are looking to get a grip of what SEO is, we have made it easy for you to understand. The primary concepts of SEO for this article’s purpose, are divided into two sub-categories. Firstly, we are going to talk about SEO misconceptions to avoid. Secondly, we will discuss the benefits that SEO can offer your business.
Let us have a look at what the experts at Social Market Way Manhattan office have to say on this matter.
SEO misconceptions to avoid
There are many business owners and investors who suffer from various misconceptions associated with SEO strategizing. Some of these might be excuses to avoid investing. But, in reality, saving a few bucks by not going for proper SEO for your domain will hurt your business campaign in the long run.
Misconception #1: SEO Is Expensive
There is a general opinion that SEO is expensive. Many investors cite a lack of funds when it comes to SEO. But the truth of the matter is that, SEO, done right, is economical in the long-run, especially when compared to other forms of online marketing that yield short-term results but not much long-term results. If you are looking at the cheapest form of digital marketing with the maximum ROI, SEO makes the most sense for a lot of online businesses. After you’re done with investing in effective SEO campaigns, all you need is patience and some continued effort to get better results in the SERPs, that will eventually convert into sales.
Misconception #2: SEO Is a Slow Process
Yes, results from SEO take time, and business owners see this sometimes as risky since they need to invest in SEO in advance and wait for the results to come in. However, the concept of low risk low return applies here just as it would anywhere else. You are trying to make a name for your brand and services within a niche market, and there will be competition. The only way to beat the competition is to make your brand uniquely visible among the others. This requires a solid SEO campaign with proper keyword research, consumer intent and a clear end-goal in mind. It will take some time to get higher rankings in the SERPs, but at the end of the day, SEO, if implemented correctly, will work tremendously in your favor.
Misconception #3: SEO Is a Waste Of Money
Now that we have ascertained that SEO is the cheapest form of digital marketing even if it might take some time before you start seeing results, we would like to dispel the myth about the futility of the strategy. Any operational business model needs campaigning to reach the masses. According to an estimate published in Forbes, it can take around 6-8 months for you to see results from an SEO campaign. However, that is the waiting period for any traditional ad campaign anyway.
So adopt a trial and error method to implement the best fit SEO strategies for your venture’s needs, and eventually, you will see the results for your investment, hard work, and perseverance.
Now, for the benefits of successfully implementing the perfect SEO strategies, read on.
Benefits of SEO
Benefit #1: Increased Website Traffic
With the advent of science and technology, most successful business campaigns have moved online. Your sales are driven by internet traffic that not only increases your website rankings but also generates real-world leads and drives up the sales number. To better understand visitor requirements and behavior, SEO is significant. It will also enable you to make the necessary changes to your content, keywords, and offers.
Benefit #2: Decrease Bounce Rates
As stated previously, SEO is a critical component that will enable you to understand and modify your campaign according to what the consumer wants. This is exceptionally vital for any successful website since a domain without any visitors is no-good for the business. Do not lose out on potential leads because your site is unable to draw as well as retain traffic. By keeping in mind user intent when performing keyword research for your SEO campaign, you can effectively decrease bounce rates and focus on what the consumer wants to see when clicking on your pages.
Benefit #3: Improve Search Engine Rankings
The higher the digital footfall, the better is the ranking for the site. This is quite similar to having a retail store where the popularity and the chances of selling go up with the number of customers visiting the store. The algorithms for the popular search engines are designed to look for high traffic numbers while ranking a site. So, for the best user experience, you need to modify your website according to the consumer needs.
Benefit #4: Convert Leads Into Sales
All the aspects of SEO guarantee a guide that will enable you to drive your services and products. To improve sales, there has to be steps that need implementation. Keeping that fact in mind, SEO is the multi-trick pony that you need as it is highly relevant in today’s world. The present scenario is all about keywords and phrases to draw in the web-traffic and highly personalized content to keep the user hooked on to your domain. The better the digital footfall, the better is the chance of converting a potential lead into a sale.
SEO is the ultimate foundation on which you can build on to achieve the brand status for your venture. If stability is your concern along with exponential growth, make your website a visible one, especially if you are planning your service online. This is especially true for all start-ups.
Hire an expert
SEO is a highly technical field where you will need experts by your side. This includes professionals for designing the website and managing the strategies, modifications, and overhaul if need be. You will also need expert content creators and writers to drive up engagement metrics. Compare SEO services based on the price and the services on offer to get the best deal possible. Do not rush into hiring an SEO analyst before making an informed choice. Keep in mind that you can always switch your service provider at any time if you are not getting the required results.
All the best.