Your business’ SEO and digital marketing strategies overall may be completely hinged on the plans that your marketing team, SEO analyst, and/or trusted link building company has designed for you. And that’s well and good. After all, there is still no absolute substitute for human intelligence and a person’s natural eye and instinct for digital marketing trends. However, with the continuous technological developments arising from the existence of artificial intelligence (A.I), there is no doubt that your strategies and overall approach to digital marketing may be affected.
Artificial Intelligence (A.I.) is one of the very popular breakthrough products of technology that allows computers to mimic human learning and problem-solving skills. Basically, these are machines and computer systems programmed to collect, analyze, apply, and learn from data, so you won’t have to deal with large volumes of numbers and information.
Because of this capacity to process data in large amounts and to simultaneously recognize patterns from it, artificial intelligence is perceived to be changing the world one industry at a time. And the field of digital marketing is no stranger to these changes.
Here are some ways A.I. is changing the landscape of your typical digital marketing scene:
Personalized connection and engagement
When it comes
to digital marketing, regardless of the niche, your business’ edge still lies
on striking a good and lasting online impression with your target audience. As
AI comes to the forefront of digital marketing strategies, your connection and
engagement with your potential buyers and customers goes on a more personal
level, many thanks to AI’s effective profile analytics. Because AI has the
capacity to gather and learn from thousands of pooled user data, you can devise
a marketing strategy that can be made tailored fit to each user’s online
footprint. Think improved means of developing buyer
personas and effective
targeted marketing that is based on each of your customer’s real-time
Similarly, engagement through the use of chatbots, which are undoubtedly products of artificial intelligence technology, are revolutionizing marketing campaigns. Aimed at better user experience and customer satisfaction, these bots make use of AI’s natural language processing and natural language generation as they assist your target consumers through your social media accounts or your business’ website.
Optimized content (for voice search)
Great search engine optimization (SEO) is at the core of every digital marketing strategy. And if you’ve ever relied on SEO quotes from thought leaders in the digital marketing field, you will notice a trend in their given advice. Aside from always pointing out that content is king, they hint on the future of search and emphasize on gearing content in response to voice search and to AI-powered assistants like Alexa and Siri.
Because of AI, content creation shifts to voice-search responsive SEO tactics like devising long-tail keywords. Your website’s content should now be speaking in a more conversational tone with articles phrased in such a way that they are ready to be read by these digital assistants once your page turns up on top of the search list.
Smarter aggregate data analytics
With a massive influx of numbers and data coming from several digital platforms, artificial intelligence makes it possible to predict broader market trends and its corresponding segments. Aside from a hyper-personalized approach to digital marketing, AI also gives you accurate and improved perspectives when it comes to market segments. This means better marketing campaigns aimed at various demographics.
At the same time, with AI’s debut in digital marketing, you can also devise improved marketing tactics based on machine-gathered data for every stage of the marketing funnel. Generate leads efficiently, nurture and convert these leads into eventually happy customers based on forecasts created through AI-generated data analytics. Similarly, AI helps you identify at which marketing funnel stage is a point of disconnect, in the case of leads that eventually dropped off the wagon. More than displaying what your target customers want, AI makes it possible to determine which part of your marketing strategy do they not want. So, you and your marketing team can make the necessary adjustments.
Efficient E-mail marketing
Finally, AI changes even the most basic aspect of every marketer’s life. Whereas your business’s marketing team spends a considerable amount of time sending out e-mail marketing campaigns to your list of subscribers, AI can do this and with a twist. Instead of simply sending them out, AI tweaks the timing and content of these emails to make it more appealing to the recipient. This way, consumers on the receiving end get their emails on a specific calibrated time (based on their timezone, personal habits, and schedules) with highly personalized content aligned to your marketing campaign.
At the rate that it is evolving, artificial intelligence seems to be continuously embedding its technology to almost every field including digital marketing. With modifications that touch on personalization, interaction, content, analytics, and automation, artificial intelligence is set to change the future of digital marketing for the upcoming generations.
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