If you’ve been looking for SEO services or you are reading up on increasing your website’s search engine visibility organically, then you probably must have come across the term “Domain Authority” and asked yourself “What is a domain authority and how does it affect my website’s search engine visibility”?
In this short blog post, I am going to explain that to you as well as give you some simple tips and tricks to improve your website’s domain authority as well as SEO.
A website’s domain authority is a metric by Moz that indicates how well that website ranks in google and how much google trusts that website. A very high domain authority is anything above 80. Sites with DAs above 80 are usually very hard to reach out to and/or to offer a guest post to. A domain Authority is mostly affected by how many other blogs and websites link to your website. The more websites link to you, usually the higher the domain authority. However, the links have to be non-spammy otherwise your website will get penalised for using “black hat” techniques to get more links to your site.
Download the “Mozbar from Moz” chrome extension to automatically view any website’s domain authority.
Guest posting to increase Domain Authority
A guest post is a blog post on a blog written by someone other than the blog owner or blog owner’s employees or team.
The main goal of guest posting for most influencer outreach projects is getting more links to a website in order to increase the site’s domain authority and google ranking with time.
Guest posting results take some time to show on a website’s metrics (a few weeks) in terms of improvements, depending on the metrics. Guest posting usually helps increase the site’s domain authority, Alexa rank as well as overall traffic and website credibility.
Sharing videos & infographics
We will not be going into this part of outreach in details. But just for general information, this involves coming up with interesting content to be shared on other influential profiles. Some website owners will ask for a publishing fee and some will be free. The ultimate goal is getting backlinks back to your website.