Do you want to improve your company’s search engine optimization (SEO) strategy?
Organic traffic is coveted in the world of digital marketing. When your site ranks high on Google and other search engines, you can acquire leads and generate sales passively. SEO strategies enable you to get that traffic.
Some beginning entrepreneurs try to stuff their website full of keywords that seem to have great ranking potential. However, this is not going to work in the 2020s. You need to create a meaningful SEO strategy that utilizes multiple methods and layers. To find out what a good SEO strategy can do for your property management business read this article: https://www.upkeepmedia.com/property-management-seo/.
We are going to list the top ways you can design a successful SEO strategy that will boost your organic traffic. Taking the right steps allows you to increase your service or product conversions on your company’s site.
- Conduct Keyword Research
No comprehensive SEO strategy is complete without proper keyword research. In fact, this is usually the first phase before doing anything else. The aim of this process is to find words and phrases that people use in popular search engines.
You can find the keywords in numerous places online, including Wikipedia and Reddit. Also, you can discover new keywords when checking what terms Google suggests while you are typing a query.
The top tool for keyword research is Google’s Keyword Planner. It’s originally developed for Adwords campaigns, but it’s used by SEO experts as well. In addition to GKP, you’ll find many third-party tools and sites devoted to making your research more efficient and convenient.
- Pick the Right Keywords
Short-tail keywords are usually highly competitive. You are going to have a hard time getting past the fourth or third results pages on Google. For instance, “property management” is a short-tail keyword.
This keyword has tight competition. But “property management in Gainsville, FL” is a long-tail keyword. You’ll get fewer competitors and higher conversions. Just picking a longer keyword isn’t a silver bullet, but you’ll definitely raise the chance of ranking higher.
Another thing to consider is search volume. The narrower your keywords, the fewer times people are going to search for these in any given month. Ranking high for numerous low-volume keywords might still get the traffic you need.
Search volume won’t tell you much if the organic click-through rate (CTR) of your keyword is low. Some keywords come with many paid results and snippets that will greatly reduce the actual number of clicks to websites.
You can use various tools to estimate the organic CTR for a keyword. For instance, Moz Pro and Ahrefs have useful tools that will show you these estimates. Ranking for low CTR keywords could still make sense if many people are searching for them.
- Do On-Page & Off-Page SEO
On-page SEO means that you’ll optimize your site for increasing ranking for appropriate keywords. Proper headings and meta descriptions are part of this quest for a high-ranking site.
On the other hand, off-page SEO is all about finding ways to promote your site online and improving your ranking. When high-ranking sites link back to your website, your own ranking will start to improve.
Build relationships with blogs, influencers, and sites in your industry and nice. In some cases, getting backlinks involves the work of buying the right to get your blog post live on a certain high-ranking site.
- Practice High-Quality Content Marketing
Content marketing and SEO are two approaches that work well together. The exposure and traffic you get through high-quality content are going to improve your ranking on Google. At the same time, Google can drive more traffic to your highest-converting pieces.
Educational articles, videos, and blog posts are great for content marketing. This strategy may even transform your website into an authority site. High-authority sites perform better on Google and other search engines.
- Optimize for Semantic SEO
Semantic SEO is all about focusing on topics instead of individual keywords. Years ago, Google single-handedly delivered content based on keywords. In 2013, they launched something called the Hummingbird Algorithm.
Utilizing this algorithm means that Google doesn’t rely on keywords alone. The algorithm (and possibly many others) analyzes the general topic on the site in order to deliver more relevant results.
That’s why long-form content has seen a surge in popularity. Long-form content allows you to use multiple keywords, effectively creating topics that Google’s algorithms can recognize.
Practical experience has shown that using natural language in your site’s content can improve your semantic SEO results. Since more people are using voice search, doing this will optimize your content for this purpose as well.
6. Focus on User Intent
Google wants to link the user’s intent with relevant results as quickly as possible. Say someone types “how to paint stucco”. If the first result is a book about painting stucco, and they intended to find a how-to article, the person will go back and try another result.
Sooner or later, the algorithm will learn about the average user’s intent behind certain words and phrases. When you are creating SEO-optimized content, you need to understand how your blog posts and other types of content match the wants and needs of potential users.
The intent is mostly informational or commercial. While these may be overlapping at times, you want to make sure that your keywords match concrete user intent. Otherwise, the algorithms are likely to penalize your site and automatically rank it lower in the results page.
In a Nutshell: Designing a Meaningful SEO Strategy
SEO strategy is a crucial aspect of digital marketing nowadays. People use search engines all the time in order to find information. Ranking high in the search results means that you get more exposure, leads, and conversions.
Here are the top steps for designing a meaningful SEO strategy:
- Execute high-quality content marketing to boost your Google ranking and site conversions.
- Conduct keyword research to find the most relevant keywords for your site. Weigh short-tail versus long-tail keyword strategies.
- Make sure your chosen keywords reflect user intent.
- Optimize your website for semantic SEO and use entire topics instead of single keywords.
- Ensure that your SEO strategy covers both on-page and off-page SEO techniques.