Today we have celebrity bloggers and notorious influencers that fundamentally change the media landscape. However, the way in which SEO professionals carry their duties has also been changed by these emerging trends. Link-building has been, subsequently, changed to its core. Today, businesses use the fan base of a certain blog or influencer media account to leverage their own exposure. A common approach is finding a blog with a generous fan base, hopping by and asking the owner if you could throw a guest post (a well-documented and written one), on their page. All experts know that an efficient SEO online marketing campaign comprises of guest posts on the web in order to be successful. More exposure and the attention of thousands of readers will turn your business into an overnight star. But how is this level of exposure best achieved? By choosing the right blogger or influencer. But more about this strategy, straight from one of the best SEO online marketing companies in Lebanon, below.
Building a relationship with notorious bloggers: Advantages
For many, bloggers and influencers are overrated. But according to many expert SEO online marketing companies, bloggers and influencers with a generous fan base have a lot of power on their hands. After an SEO analysis, you will observe that a backlink from their website will work wonders for your business, small or large. This is what we SEO experts like to call backlink building. Also, if you succeed in building a strong relationship with a blogger and influencer, other advantages might come:
- Grow your network – you may find other influencers or bloggers that are willing to host a blog post on their website about your company – if, well-written.
- Increase the chances of somebody else linking back to your official website.
- Increase the traffic to your official website via social media posts and content.
Bloggers, on the other hand, will maintain their audience and fan base entertained and informed, through a variety of content, the content that you provide. So, for all parties, this is a win-win situation. But how to plan an SEO strategy based on effective backlink building with blogger outreach, in the following paragraphs.
Search for the right blogger
As an SEO company, we usually advise our clients to find relevant bloggers if they try to implement a strategy of this kind. The most important things to pay attention to are described below.
- Find a blogger that is in your niche.
- Find a blogger that is active.
- Find a blogger with a generous audience/fanbase/follower base.
And while this sounds like child’s play, it is also time-consuming. You have to put some efforts to identify those bloggers. This can be accomplished by creating a spreadsheet with the number of followers on Facebook, Instagram, and LinkedIn of all those bloggers. Those with the biggest follower base, win, obviously. This is a tried-and-tested strategy that is here to stay for a while.
…to find the right blogger, spend time on the web…
Since we can find virtually anything in our interest on the web, the only realistic solution to finding the perfect blogger collaboration is searching web directories in our journey. If you want to implement a backlink building SEO strategy with blogger outreach, don’t hesitate to spend some time on big directories, such as Bloglovin. As diverse as it is, it opens quite a few perspectives for somebody searching to implement such an SEO marketing strategy. Simply find those blogs that seem to fit your niche. Then research the audience pool that those enjoy. If the numbers are pleasing, get in touch and ask if they are willing to get involved in a collaboration.
Leave comments on the blogs that interest you
Many bloggers leave comments on other blogs simply because they want to find answers to similar problems they have. Searching through the comment section and being quite critical about the information in there will offer you the opportunity to find the needle in the haystack, the blog that you are searching for. Many of the bloggers in the comment section might be open to similar collaborations.
Show off your spying skills
If you want to get ahead of your competition, start spying on it. Simple as that. Especially for those companies that rank rather well in their SEO efforts, chances are they use backlink building strategies with blogger outreach. As an expert company specializing in SEO marketing in Dubai and Lebanon, we know very well that one of the best SEO marketing strategies is seeing where links to a website’s domain are coming from. And if you identify the bloggers that are linking to them, you could also propose a similar collaboration to those bloggers. Certain tools will allow you to spy on your competition and identify those attention-worthy blogs and influencers that might respond positively to a collaboration proposition such as Ahrefs and others.
Use the almighty Google
When in doubt where to find the best bloggers for your SEO marketing efforts, just Google it. And once again Google has the potential to point you in the direction of some reliable and quite popular bloggers in your niche. And once again, everything is in the keywords that you use. Find the relevant ones. For instance: blogs “insert your niche” will most likely do the job. You could also try to pair your niche with “guest post” and “product review” search query.
Link to the blogger first
To build a strong relationship with a blogger, you can start by complimenting their work. If the content on your webpage is relevant enough, they will most likely link to you in return. But before linking to them, do your homework. Figure out what kind of tone they use in their articles, the length of their texts, if they are keen on offering data or not. Have a similar approach to the blog post where you link to them.
These simple and effective backlink building strategies for blogger outreach will turn your marketing campaign into a successful strategy to rise in ranking. And they are also tried and tested by some bloggers out there as well.