The online landscape is an ongoing battleground. The goal for relevancy is at the forefront of every individual and company; which is why it is crucial for them to reshape their content marketing strategies. The time has come to invest in SEO. The reason being is that SEOs are the gateway to getting noticed by Google. The rigorous requirements set by Google make it difficult for your website to get noticed. This is why it is imperative to have a comprehensive and air-tight SEO strategy in place. Here are 6 SEO trends that you could adopt:
Front Page Featurettes
When you type in a question on Google, for instance “how to quit smoking,” it will return with a little box with steps on how to achieve that question. The Featurette is more often than not above the first ranked result. So how do you access this feature for your website?
The most common way is to answer frequently and commonly asked questions on your website. But the traffic will be determined based on Google. They assess the quality based on their parameters.
According to Google stats, the front page featurette has over 50% of clicks when displayed meaning that they are responsible for navigating over half the search engine clicks.
All in all, this trend is an ideal opportunity for content creators. It will generate organic traffic even if you’re not highly ranked.
Influencer and SEO: A Partnership
Another way to generate more traffic to your website is to partner up with an influencer. The more known, the more likely people will give credibility to the union and will congregate to you. Of course, with every partnership there needs to be a strategy.
To develop your influencer marketing strategy (otherwise known as blogger outreach strategy), the most important thing that you need to remember is how to relate it all back to your website. There needs to be a link. You have to decide what kind of content you want them to create, when to post it, how to funnel it through back to your site. Certainly, the best partnerships are one that are relevant to your audience and business.
If you were to invest in such a partnership, it will have a positive effect on brand awareness and give a great boost to your search engine rankings. Blogger outreach services are widely available online if you don’t have the time to reach out to influencers yourself.
Voice Search Activation
We are at a stage of our consumer technological development whereby users have opted to use voice search as opposed to simply typing something on Google. This is true for Amazon’s Alexa, Siri’s iPhone and many other smart, voice controlled devices. So the key is to unlock how to optimize your website for voice search in the hopes of generating more traffic.
Asking questions via voice is entirely different than typing the question. One could argue it’s more frustrating to use voice search activation. Sometimes the computer or smartphone does not pick up on the cadence or will find it difficult to understand and therefore searches for something totally different than requested.
However, we are moving at a pace where more and more people prefer the trend of using their voice to search for things. And, as a society, we are evolving to the extent where at least 50% of searches are conducted via voice. The change is tilting towards the power of speech rather than the might of the pen. It is time for websites to adopt this trend in order to stand out from the competition.
The popularity of internet videos has been established since the dawn of its fabrication. In a limitless space, there’s no wonder that internet videos are on the rise and getting more popular with the invention of social media sharing. It could also be argued that more people would rather watch internet videos than regular television. Sites like YouTube, Dailymotion and Vimeo have replaced TV. So why use video as it pertains to SEO?
If you want to reach as many people as possible, you need to type in specific keywords on your post (in the description and the headline) and this will invite as many people as possible who might be interested in that subject.
You create a website, a blog, a page for users in hopes of generating significant traffic which, in turn, opens a channel for advertisers to sponsor your business. The best way to attract users is by providing high-quality content; something relevant, interesting, insightful and timely.
Subsequently, that’s how Google rewards search engine rankings. The more current, relevant and highly traffic sites get to be positioned higher than the rest.
With that said, the content has to be air-tight and should make sense. You don’t want any backlash from users who will post negative comments regarding the mistakes you made and the lack of sense your content carries.
People want good quality and diverse content in their articles, videos, podcasts, etc.
The length of your content will determine the enjoyability of the user. Studies show that if the quality of the content is high, even if it is long, the more readily it is consumed and attracts more visibility. The reason is that users prefer to get their information from one credible source. Studies also show that articles of 2,000 words are read more than those with fewer words.
But again, it’s not simply about the quantity, it is also and even more so about the quality of the post. It has to satisfy the requirements and answer the questions you’ve posed. In other words it has to be solid and whole.
In an ideal frame of mind, people should encourage longer high-quality content. Users would spend more time on the site, generate traffic on the page and will more likely share the post with their friends.
It goes without mentioning, but the key elements are to keep the site active and relevant. This means posting new and fresh content that is both diverse and of a higher standard of quality.