While the internet is becoming too big to even comprehend, there are still ways to help get your website address known. One way is to utilize backlinks. Think of it this way: you have a web address. If you want to travel to another website, you put go to its web address.
Backlinks are links that take website visitors from one web address to another with the click of hyperlink. It makes finding related topics or popular articles easier. Plus, it makes the internet feel a little smaller. Whenever you see a hyperlinked word or phrase in an article, this is called “anchor text” which serves as a backlink. When you click on the link, you will be taken to a different webpage.
Essentially, you want to link to high authority websites to give your content credibility, as well as eventually have other websites link back to your website. Therefore, it is critical for your website’s success to practice quality link building. Still struggling to understand why this is important? Read on.
Helps to Get Your Site Indexed
Even if you think you are producing exceptional content, you still need to help your website get out to the audience. Great content is simply not enough. One of the most important things to focus on is getting your website indexed.
By adding legitimate backlinks, your website will be indexed faster because these links allow the search engines to find and crawl your site. Once your site is indexed in the search engines, it makes it easier for new visitors to find your website.
Makes Your Site Trustworthy
Linking back to appropriate, relevant, and credible websites is a great way to show your website is reliable. By including anchor texts that link back to your sources or other legitimate websites your website viewers may be interested in, you are showing not just the audience, but also search engines, that your website is trustworthy. This is key because, unfortunately, there are websites that backlink to irrelevant sources leaving website viewers skeptical.
Increases Your Search Engine Ranking
In addition to proving your website is trustworthy with your audience, it also shows Google you are an authority. Once you establish your online presence, now you must start trying to get other websites to link back to your website. When this begins to happen, the search engines take notice. The more websites that link back to your website, the higher your search engine ranking goes.
As most people know, your search engine ranking is crucial for success. If your website does not show up on the first page of a Google search, you will not get nearly as many visitors as you could if you moved up in the rankings.
Brings Potential Customers to Your Site
Finally, one of the reasons why backlinks are important is because they are effective at bringing potential customers to your website. When another website links back to your website, you will gain more traffic from people clicking the link.