SEO in a nutshell
Search Engine Optimization, popularly known as SEO, is the use of techniques that help websites rank high in the results page of a search engine. Making it to the top, or within the first page, of results gathered by a search engine (like Google, Yahoo!, Bing) is eyed by a lot of businesses nowadays, given that online presence plays a potent role in business development and revenue.
Understanding SEO entails learning about search engines and how they work. It starts with typing a keyword (or more) in the search field. The moment the search button is pressed, the network of World Wide Web connections within the system of a search engine is tapped, and the sifting for relevant content begins.
Oftentimes, businesses take advantage of certain elements in their websites in order to connect to the web of relevance that search engines weave. Some of these are:
- Title. This HTML component of a website is a short yet accurate summary of the content of a page. Showing up as the headlines of each search result, it displays the relevantly-matched website upon being clicked.
- Content. A website’s balanced use of keywords that appear in its content (both articles and image descriptions) is another form of leveraged SEO strategy. Using just the right number of keywords and avoiding oversaturation creates an attractive page for search engine bots to crawl on, and subsequently, help land your page a spot in the website ranks.
- URL. This string of characters improves the chances of moving websites up a notch in terms of search engine ranking. Through the use of readable and targeted keywords, these permanent links to your website can have a strategic impact in terms of search engine optimization.
The results displayed in a search are created through a thorough and systematic scan of all internet-based contents. Different factors are utilized by entities known as web crawlers or spiders, in order to fulfill the task of building an index that the search engine can access as it comes up with thousands of matches to the entered online query. Ultimately, the more relevant a search engine’s algorithm sees a website, the higher its position in the list of search engine results pages (SERPs).
SEO in Lebanon
Lebanon is currently seen as a significant contributor when it comes to technological activity and innovation in its region. Powered by a growing ICT sector, the technology-savvy populace of the country continue to enjoy the benefits of internet-powered services such as e-commerce.
In the light of a developing IT scene and an era of gadget proliferation, local consumers are embracing the role of technology in their everyday interactions. In fact, Alexa’s archive for the past month shows search engines (such as Google and Microsoft’s Live.com) and social media networks (Facebook, Instagram) as among the most visited websites in Lebanon. It comes with no surprise then that a growing number of companies (presently, more than fifty digital marketing companies in Lebanon are listed online) in the country are focusing their efforts on SEO and online marketing through social media accounts.
SEO benefits to businesses in Lebanon
In a day, the average person spends roughly 3 to 5 hours online. Whether they are using their laptops/desktops or simply checking stuff on their mobile phones, there is no denying the fact that internet connectivity is a part of everyone’s lifestyle and schedule.
For businesses, especially in countries like Lebanon where online activity continues to rise, this means that customers are now present not just in the tangible space they used to exist in, but also in a highly dynamic and connected one – online.
To reach their target market, efforts towards making themselves known in the vast space of the internet need to be as effective as possible to translate into positive results. SEO marketing assists businesses in this endeavor.
Conceived somewhere around the 1990s, SEO strategies in Lebanon and elsewhere have come a long way when it comes to helping companies land and maintain a digital footprint across the web. With years of existence, SEO has proven itself to be useful to businesses in many ways, some of these are in:
Getting a business spotted
If a business needs to be in one place, then it must be somewhere where it can be seen and, ultimately, recognized. SEO marketing companies do just that – they use on-page and off-page techniques that put websites of businesses right where they want and need to be: in the digital map of the world (wide web), paving way for their presence and mark online.
Creating an influx
Once a business has been placed on the web by gaining a spot in search engine results pages, SEO strategies that are in place drive online visitors and continue to create traffic towards that business’ website. Apparently, the more page visitors, the higher the chances of acquiring a share of an online target market.
SEO online marketing companies make use of content to help websites gain ranks in search engine lists. This means creating more high value and up-to-date website content, such as articles that are actually worth browsing. In time, not only does the website gain recognition from search engine algorithms that are set to weed out spam-containing matters, it also becomes a valuable and credible online resource for online consumers.
Knowing customers better
Part of SEO strategies is coming up with and figuring out which keywords users enter when making online searches. This presents an opportunity to know customers better because, in order to come up with target-specific keywords, businesses need to tune in to consumer interests and insights. Better understanding of reasons and instances that lead customers to your page can be useful not only in gaining potential clients but also in keeping them.
Attracting (social media) attention
Recent search engine algorithm factors, such as Google’s, have included social media presence in their criteria for assessing website relevance. SEO marketing companies in Lebanon and other places respond to this by helping businesses dominate Facebook, Instagram, Twitter, and others. Using effective SEO strategies, increased number of social media followers and shares of social media posts, create a wider network that businesses can tap into as it expands its online reach.