Are you wondering how you can increase traffic to your website? Wondering why you are slaving away on your keyboard and writing page after page of content to only discover no new visitors are finding their way to your website? Building a website for your business is important, but it is not easy.
You may be hearing about businesses hiring companies to boost their online presence through onsite SEO and offsite SEO. This is a promising idea because these companies know how to improve your website’s content and overall SEO or search ranking. One of the main things they will tell you is that content matters. Content matters! If you want people to trust your website, then the content needs to reflect it.
If you are not a writer, then you should hire one. Most websites hire professional writers solely to take their content to the next level. These writers are experts specifically in SEO writing, which is not the same as regular content writing. This is because successful small business owners have learned that exceptional content will lead to more traffic to your website and more products being sold and in consequence a better ranking for your website and/or improved onsite SEO.
Exceptional Content is Respected
If your website has exceptional content, it will be respected as an authority on the subject. For example, if you are a small business owner and your website includes blogs with relevant and useful information relating to what services or products you offer, this will set you apart from a website without a helpful blog.
When your blogs include thoughtful information that is credible and links to high authority websites, your visitors will trust the information and will return to your website when they need more information.
Exceptional Content is Shared
Another way exceptional content is great for small businesses is because it gets shared. People do not share blogs with weak content; instead, people share blogs that are relevant and helpful. If your website includes content that is share-worthy, you are in a great spot!
When people share your posts, it means your website will gain more visits. As people visit the site to read the article, it is likely they will look around your site to see what else it offers.
Exceptional Content is Linked Back
Along these same lines, if your content is recognized as a credible resource, other websites will link back to it. Respectable websites do not link back to websites with weak content. Instead, web content writers search for the most appropriate content on the web to support their ideas.
Link building is a great way to improve SEO. If you link to high authority sites, it improves your credibility. Then, when other sites begin to link back to your site, it also increases your popularity with the increase in backlinks. New visitors will find your website through these hyperlinked anchor texts in other websites.
Exceptional Content is Found in Searches
Finally, exceptional content helps improve your search rankings. As search engines recognize your website’s content as credible, trustworthy, and popular, your ranking will move up. This means when people search for your type of service or product, your website will appear closer to the first page of search results than further back. This guarantees you will get more page views.