For many, there is no apparent difference between digital marketing and SEO. Generally, they both have the same functions and serve the same objective. However, the concept of digital marketing is a very inclusive one and under it fall a multitude of practices and concepts. Out of those, SEO can be identified as one of the determinant strategies applied when marketing efforts come into the discussion. In today’s digital marketing and SEO trends, there appeared new approaches when it comes to SEO and advertising efforts, all approaches based on well-researched keywords and skilfully-written content. These SEO strategies are also highly popular in Lebanon, as the digital world and marketing industry here tend to be aligned with the rest of the world.
SEO – Seamlessly Integrated into Digital Marketing Lebanon Trends
The general success of a digital marketing campaign is dictated by the SEO optimization performed and implemented by the expert. However, the concept of SEO evolved over the years. In the beginning, back in the ‘90s, META keywords were frequently used in an attempt to rank higher in the SERP. Back in 2004, if you wanted more site traffic, you had to integrate as many anchor texts and URLs as possible. Recently, in 2011, social media was on a rise, and social media marketing became a highly popular optimization method by an increasing number of SEO marketing companies. Also, vertical search inclusion became a widely used strategy to conduct SEO campaigns. The tactics used over the years changed and evolved, and all reliable SEO marketing companies in Lebanon made sure to follow and align their strategies and approaches to those.
SEO and Digital Marketing in 2018
In today’s digital marketing context, SEO is so much like in the past but fundamentally different. H1 tags, title tags and hot topics, these remain unchanged. But memes and social media seem to take over and mutate the past trends. The list below details the way in which digital marketing looks like today.
- Social media. A great emphasis falls today on the use of social media for marketing efforts. Companies began to use platforms such as LinkedIn, Twitter, Facebook and Google+ to optimize their SEO efforts, in a more approachable and visible fashion. This has been proven to increase the way in which companies control their SEO efforts.
- No more old-school link building improvisations. In the past, the common practice as to build as many links as possible, to support your SEO efforts. However, in today’s online marketing sector, Google changed its algorithms, to deter black-hat marketers to abuse this method. The targeted audience will definitely be increased if the main goal of the marketer is to generate an audience, and not to build links. High-quality content is higher ranked than link building.
- Well-incorporated and beautifully blended in links. This is another common practice today. The links should be naturally integrated into the general content. For instance, brand names should be associated with product or service mentions, in a natural fashion.
What are the implications of these practices?
SEO companies in Lebanon claim that recently, the trends above have changed the way in which digital marketing is impacting a company’s efforts.
- They influence the judgment in terms of brand authority. Brand mentions will influence how digital marketing is carried, as Google does not give any longer importance to link building, as it did in the past.
- The trends above reduce manipulation. Today, anchor texts and links cannot be manipulated anymore. Back in the day, the links and keywords used had no relevance to the website. Today, those were replaced by brand mentions and citations.
- Brand mentions are increasingly important. Brand mentions have the potential to influence social signals and are recognized as an important SEO practice and effort. In today’s digital marketing world, an extraordinary SEO strategy includes such practices, as each time the shared content is commented, tweeted, commented and re-blogged, will funnel higher rankings. This practice is commonly known as social media optimization.
How to Create an Effective SEO Strategy Today?
Having a perfect SEO strategy based on which to implement your company’s SEO efforts is one of the most important steps. Identifying your SEO needs can be easily accomplished if you ask yourself the questions below.
- Which is the targeted market? – traditionally, SEO was associated with the effort to generate traffic and thus, sales, no matter the means or target audience. However, SEO campaigns today are developed based on geographical coordinates and demographics. Knowing your audience and their particularities is an important first step you should think about. Google Analytics is the perfect tool if you want to investigate in detail these factors.
- Try a mobile-friendly approach – making your website suitable for mobile use is another important variable that companies didn’t have to worry about in the part. However, in today’s digital marketing industry, developing a mobile-friendly website is crucial. Mobile devices take over desktops, and this is for sure. Test your website URL in Google’s Mobile Friendly test for this or use various other apps or similar services.
- Make it suitable for various search engines – a versatile website that performs flawlessly on more than Google is a valuable asset. Make sure that you work towards getting a website that performs incredibly on Bing, DuckDuckGo, MSN, Yahoo, AOL, and other search engines. Do this, as each search engine is using different algorithms.
- Relevant keywords – long tail keywords are those that will define user’s behaviors. Think about how you can beautifully and naturally frame those in your texts and content.
- Quality content – make sure that you build a user-friendly website, make it easy to navigate, that the content is clear and relevant. This matters enormously when it comes to SEO.
These are some simple ways in which you can improve your SEO and digital marketing approach, methods tested and proved by expert SEO and digital marketing companies in Lebanon. The industry is continuously changing and evolving, and for the best results, companies should follow those trends, and if possible, rely on experts to develop and implement their SEO and digital marketing campaigns.