SEO services are becoming a major component of all digital marketing. But, schools do not offer degrees in SEO (or search engine optimization). Therefore, it is one of the few careers that does not require a specific degree to be enormously successful. SEO services are in high demand with businesses recognizing their search rankings are imperative for their success. And, most people who run businesses are not proficient in SEO.
That’s where you come in. While you may be just entering the career world or transitioning your career path, if you possess several of the following traits, you should consider SEO as your career.
1. You are analytical.
If you commonly make decisions based on logic rather than emotion, it means you tend to be more analytical than your peers. People who are analytical can look at data meticulously and come to conclusions based on evidence. Those in SEO need to be able to review diagnostics using scientific reasoning.
2. You are patient.
Anyone who works in SEO knows that patience is essential. Helping a website move to the top of the search engine rankings using SEO practices does not happen overnight. You will regularly watch and wait and make adjustments.
3. You are a strong writer.
SEO relies heavily on writing coherently for both webpage readers and search engines. You must be able to strategically use keywords and anchor texts without sounding stilted.
4. You are an avid digital user.
You will not succeed in SEO as a career if you are not an avid digital user. This means you responsibly use digital content, search engines, and social media on a regular basis. The best digital citizens are aware of best practices and put them into practice.
5. You are hungry for knowledge.
If you want a career where you do the same thing every day, then SEO is not for you. This is because SEO practices are constantly evolving. For instance, Google changes its search engine algorithms all the time to make sure it is not easy for digital marketing groups to manipulate the search engine. Additionally, you will be learning something new all the time as SEO is never stagnant.
6. You can work independently.
While there are digital marketing teams, many of those in SEO are finding immense success as freelancers. If you can work independently, then you will enjoy SEO freelancing to earn your keep.
7. You have a keen eye for marketing.
SEO is not simply identifying keywords; it is also auditing a website to identify where a website can be better optimized for the viewers experience. If you have a keen eye for marketing and design, you notice when a website can be improved to meet the right audience.
8. You already have a background in web design.
If you already have a web design and/or web development degree, you should go ahead and study SEO to add it to your resume. Many clients assume those in these field are also doing the difficult SEO work. If you can add this skill to your portfolio, you will gain more clients and earn more money.