If your website is not mobile-friendly, you are already behind. You are already losing to the competition and losing potential customers. Why? Because more and more people are doing web research, online shopping, and socializing primarily through their mobile devices.
If they stumble upon a website that is not optimized for a mobile device, it will be harder to read and may make the viewing experience frustrating. Frustrated guests are not likely to use your services or buy your products.
Not sure your if your website is mobile-friendly? Google’s mobile-friendly tool can help you figure it out. It should be easy to see why making your website mobile-friendly is essential for the success of your business, but just in case you need more convincing, let’s look at four reasons why it is crucial that you make the switch.
1. Everyone is Doing Everything on Their Mobile Devices
Our smartphones are now an essential part of our everyday lives. Statistics show 77% of Americans own a smartphone, and Americans do not simply own them. They use them for everything including talking, texting, entertainment, shopping, and searching the web.
With the power of the internet in the palm of the hand, people have instant access to everything they need. Therefore, you must recognize the importance of optimizing your website for mobile viewing. It is more likely now that people will view your website from their mobile devices instead of a computer.
2. Google Prefers Websites Optimized for Mobile Devices
If you want Google to recognize your website as an authority on services and products, then your website must be mobile-friendly. Google favors websites that are mobile-friendly, which means they will appear higher in Google searches. Since everyone knows the closer your website appears in Google searches the more likely your site will gain visitors, it is crucial to please the Google masterminds.
3. The Overall Look & Function is Important to Your Customers
When is the last time you tried to read a standard website on your small smartphone screen? It is not easy. It is downright frustrating. All the hard work you put into SEO keywords and link building will be for naught if people struggle to read the information.
Instead, you want your website to be attractive to the viewer and fully functional from a mobile device. Visitors should find it easy to navigate and search. This is especially important for e-commerce. It has been proven that people spend more money shopping online, specifically on their smartphones, than elsewhere.
4. Social Media Marketing is Mobile
If your company is trying to make a name for itself on social media (which it really should), then you must make sure your website is mobile-friendly. Why? Because most social media work is done on mobile devices. This means your social media followers will visit your website from their smartphones rather than from a computer.
A mobile-friendly website leads to more traffic, more customers, and more money.