Search engine optimization (SEO) is undoubtedly a challenging game of complex strategy. The more you know about the ins and outs of the game, the better your chances of winning.
While there are already thousands of courses and similar digital resources available online to any SEO enthusiast or aspiring link building company, it still pays to heed wise words that root from experience.
Whether you personally run SEO tactics on your business’ website or you’re an SEO professional in a link building agency that offers website optimization and other digital marketing services, these SEO quotes can definitely guide you as you come up with your SEO strategy:
1. “SEO goal 1998-2015: Rank #1 for the popular KWs in my field; SEO goal 2016-today: Make my brand more searched-for than all the popular KWs in my field.” -Rand Fishkin
The future of search is just as dynamic as its past. From various algorithm updates to seemingly more stringent rules, you have to learn how to cope and to adapt to the changing times. Your SEO strategy should evolve alongside your goals.
2. “SEO isn’t about gaming the system anymore; it’s about learning how to play by the rules.” -Jordan Teiche
It is important to note that you are not optimizing to beat and trick the search engine into giving you a higher rank in the search results. Rather, you are building a strategy to help the search engine’s system recognize your website as a valuable destination for its users. The former often leads to breaking the rules, while the latter heeds them.
3. “…Focus on searcher intent. This should underpin all of your activities—research, creation, and distribution.” -Simon Ensor
should be greatly influenced by the rationale behind every search because
searcher or user intent matters so much to your SEO
success. By uncovering what drives each visitor to your site, you can better
come up with more relevant and helpful content to serve them.
4. “…Good SEO is not about writing for “Google robots.” It’s about writing in a language that matches what your readers are using…” -Danny Sullivan
When it comes to content creation strategy, your goal should be to write content that is aimed at search engine users. As such, your articles and posts should always be optimized for easy reading and understanding.
5. “Links from high-authority sites send a trust signal to Google. It’s like having somebody vouch for you. The more people that vouch for you, the more trustworthy you are.”– Neil Patel
If you want to rank well in the search engine results, you need to have backlinks. Specifically, you need to aim for quality over quantity, to get a better standing with the search engine bots.
6. “The objective is not to make your links appear natural, the objective is that your links are natural.” -Matt Cutts
Similarly, the backlinks you build need to natural (not forced nor bought). This means that your site has earned recognition through backlink citation simply because your content adds value to users.
7. “You can say #SEO is even more important for local businesses as it makes you easier to find in your area.”-Larry Kim
If you own a local business with a physical store, you also need to consider adding local SEO to your strategy. By creating local content for local SEO, you translate your online presence to offline store foot traffic.
8. “…In order for people to stumble upon your brand, your company needs to become active in the social media sphere.”– Jeff Bullas
Social media and SEO are inevitably linked. While both operate on different platforms, they share similar and inherently social traits. And while social signals are not explicitly stated to be ranking factors, they still, however, have an impact on your SEO performance. Simply put, you need to take advantage of social media’s reach and engagement to boost your SEO strategy.
Search engines reward websites that provide a great user experience. And when it comes to site speed, the faster your site loads, the more satisfied your site’s users will feel. So, if you want your website to rank high in the search engine results pages, you need to speed up your site to keep the visitors coming.
10. “As such, the SEO’s job today is more than keywords and backlinks. It’s more than metadata optimization. It’s more than even content. It’s the assurance of a frictionless user experience while delivering the right information at the right time — and in a timely manner.-Dainius Runkevicius
Finally, you will also have to view your SEO strategy as a whole. Because, more than a dichotomy of on-page and off-page techniques, your overall SEO strategy should be aimed at making each plan work in harmony with the other. Otherwise, you might be left with a series of incompatible tactics that take you back to square one.